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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q92-Q97):

NEW QUESTION # 92
What are the components of an interaction studio web campaign? [check]

A. Configured recipe, visitor profile, and content window
B. Experience, template, and content Zone
C. Affinity, infobard and attribution window
D. Email capture, homepage, and product requisite

Answer: B

Explanation:
The components of a web campaign in Interaction Studio are:
* Experience:
* Defines the overall structure of the web campaign, including triggers and personalization rules.
* Template:
* Templates control the layout and look of the personalized content in the campaign.
* Content Zone:
* These are placeholders or regions within the webpage where dynamic content is displayed.
Together, these elements provide a framework to deliver targeted and personalized web experiences.
References:
* Salesforce Interaction Studio Documentation - Web Campaigns

NEW QUESTION # 93
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes
B. Promotion
C. Catalog items
D. Einstein Decision

Answer: A,C

Explanation:
To displayEinstein Product Recommendationsvia the Interaction Studio connection for Sales and Service Cloud:
* Einstein Recipes (Answer A):
* Configure recipes to determine the logic for recommendations.
* Catalog Items (Answer B):
* Define and synchronize catalog items (e.g., products or content) to ensure recommendations are accurate and aligned with available inventory.
References:
* Salesforce Einstein Documentation - Product Recommendations
* Interaction Studio Documentation - Einstein Integration

NEW QUESTION # 94
How many days after the date of upload will files be deleted from the SFTP?

A. 90 days
B. 60 days
C. 30 days
D. 180 days

Answer: C

Explanation:
Salesforce Marketing Cloud's SFTP (Simple File Transfer Protocol) is designed to securely transfer files between your system and Marketing Cloud. To optimize storage and security, files are retained for a specific period.
According to Salesforce documentation, files uploaded via SFTP are typically deleted after 30 days.This retention period is a standard setting and may vary based on specific configurations or agreements with Salesforce.
To confirm the exact retention period for your organization, it's recommended to:
* Consult with your Salesforce Administrator:They can provide specific details about your organization's SFTP configuration and retention policies.
* Review Salesforce Documentation:Refer to the official Salesforce Marketing Cloud documentation for the most up-to-date information on file retention policies and best practices.
By understanding the file retention policy, you can effectively manage your file transfers and ensure that your data is securely stored and accessed within the specified timeframe.

NEW QUESTION # 95
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C. marketing cloud Personalization uses third party software to match anonymous and known identities
D. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Answer: D

NEW QUESTION # 96
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Infobar with CTA
B. Banner with CTA
C. Einstein product recommendation
D. Einstein content recommendation

Answer: C

NEW QUESTION # 97
......

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